FREE INTERACTIVE WORKSHEET

Clarify Your Positioning

Choose one person, one problem, and one result. Then turn those decisions into clear positioning.

If your LinkedIn content keeps talking about different things, people can read your posts without becoming clear on what your business actually helps with.

The Positioning Worksheet helps you choose one person, one problem, and one result—then turn those decisions into clear positioning you can use across your profile, content, and business.

Get the free Positioning Worksheet

Work through the decisions that give the rest of your content a clear place to start.

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    Know what you want people to connect with your name.

    By the time you finish, you’ll have:

    • A clear description of who you help
    • The main problem your work helps solve
    • The result you can honestly help create
    • One approved positioning statement
    • One clear thing you want people to remember about your business

    You’ll also have a final summary you can return to when you update your profile, plan content, or explain what you do.

    Clearer positioning gives the rest of your content something to build from.